Created to build anticipation ahead of a new device release.
Role: 3D Animation
Deliverables: Abstract teaser animation
Use: In-store digital POS screens (vertical formats)
Deliverables: Abstract teaser animation
Use: In-store digital POS screens (vertical formats)
Brief
Develop an abstract teaser for the launch of the Vuse Ultra device, revealing minimal product detail while creating intrigue and anticipation.
Develop an abstract teaser for the launch of the Vuse Ultra device, revealing minimal product detail while creating intrigue and anticipation.
Solution
Using limited reference material, the campaign focused on mood, texture, and motion, incorporating a ribbed orb structure and controlled reveals to suggest the device without fully exposing it.
Using limited reference material, the campaign focused on mood, texture, and motion, incorporating a ribbed orb structure and controlled reveals to suggest the device without fully exposing it.
Result
The teaser was rolled out across BAT Germany’s in-store vertical point-of-sale kiosks, supporting the pre-launch phase of the product release.
The teaser was rolled out across BAT Germany’s in-store vertical point-of-sale kiosks, supporting the pre-launch phase of the product release.
