Created to support a broadcast television commercial.
Role: 3D Environment Design & Animation
Deliverables: Six animated 3D interior environments
Use: Television commercial
Deliverables: Six animated 3D interior environments
Use: Television commercial
Brief
An agency required multiple interior environments to be integrated seamlessly into a live-action television commercial.
An agency required multiple interior environments to be integrated seamlessly into a live-action television commercial.
Solution
Six interiors were built in 3D using real-world reference and composited into supplied green screen footage. The footage was motion tracked to allow smooth camera movement between environments, creating a continuous visual journey.
Six interiors were built in 3D using real-world reference and composited into supplied green screen footage. The footage was motion tracked to allow smooth camera movement between environments, creating a continuous visual journey.
Result
The final shots delivered seamless transitions between interiors, supporting the narrative and visual continuity of the commercial.
The final shots delivered seamless transitions between interiors, supporting the narrative and visual continuity of the commercial.
