Created to capture attention within high-impact out-of-home advertising.
Role: 3D Animation & Visualisation
Deliverables: 15-second anamorphic billboard animation
Use: Digital out-of-home (DOOH) advertising
Deliverables: 15-second anamorphic billboard animation
Use: Digital out-of-home (DOOH) advertising
Brief
Create a visually striking anamorphic billboard animation to promote Lindt chocolates during the Christmas period.
Create a visually striking anamorphic billboard animation to promote Lindt chocolates during the Christmas period.
Solution
Using supplied pack artwork, the animation was designed to break the perceived boundaries of the billboard space, creating depth and a strong “out of billboard” effect to maximise impact in a short time window
Using supplied pack artwork, the animation was designed to break the perceived boundaries of the billboard space, creating depth and a strong “out of billboard” effect to maximise impact in a short time window
Result
The final animation delivered a high-impact seasonal campaign designed to attract attention and showcase the product in a premium, playful way.
The final animation delivered a high-impact seasonal campaign designed to attract attention and showcase the product in a premium, playful way.
